ONE

Sole exporters turned national retailers

The idea behind is to provide clothes that are made in Pakistan, made by Pakistanis for the people of Pakistan at such a price which the majority could afford

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The brand One PK aims to find the most up-to-date styles for trendy young women in Pakistan, who are looking for stylishly fun clothing and accessories while on a budget.

One is a brain child of Shahkam Industries, one of the largest knitwear manufacturers and exporters in Pakistan. They are based in Lahore, operating commercially since 1992. Their export customers are some of the world’s top high fashion retail brands such as Gap, Zara and Next.

In 2016, Shahkam decided it was time to give back to the country that has given them so much. On December 1, 2016, One launched their high fashion brand. The idea behind was to provide clothing that was made in Pakistan, made by Pakistanis for the people of Pakistan at such a price which the majority could afford.

One featured an extensive range of product line consisting of tops, blazers, dresses, jeans, dress pants, vests, tee, shirts, jackets and jewellery/accessories in their summer line all in affordable prices starting from Rs 790 up till Rs 4,490.

Looking stylish doesn’t involve wearing expensive designer clothes. In fact, it’s the little things that can transform your look. You can take a plain black top and turn it into various fashion looks – from classy to bohemian, trendy to urban, and even cute and quirky. Pakistani retail market still lacked a one stop place to find basic and trendy western wear to cover you’re your fashion needs under one roof. And One seems to the answer to all our wardrobe updates.

We went and checked out the high summer collection they have recently launched. It has embraced this season’s key trends straight from the runway, providing classic and chic pieces, that will instantly refresh your summer wardrobe.

It’s a perfect place to find tasteful, feminine women’s clothing. The brand offers fun, colorful clothing and provides options for every season and occasion, so you can feel striking and put together wherever you go. If you’re looking for something that can define your personal style by adding a bit of edge and originality, it offers clothing that can stretch your style envelope by looking for fashion inspiration outside of your comfort zone. These clothes help in building a solid closet foundation with the basics, you need to inject a little bit of spice to set yourself apart from the rest and look up-to-date.

One opened its doors this year with a grand launch on MM Alam. While talking to a member of team One, we discovered that the response from the first store has been phenomenal and they are all set to launch a new store at Emporium Mall as they are looking forward to spreading into 10 stores across the country within the year.

 

Published – Dailytimes

Link:  http://dailytimes.com.pk/life-and-style/28-Mar-17/sole-exporters-turned-national-retailers

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